Why Eurowings recorded a 700% increase in bookings in Mallorca
As the warmer months approach, potential passengers from several European countries are starting to formulate tentative summer travel plans. Despite the difficulties in deploying vaccines and containing the pandemic, German citizens are among these bookers. But what explains the 700% increase reported by Eurowings for its flights to Mallorca?
What explains the 700% increase in bookings?
Several factors have contributed to the astronomical increase in bookings on Eurowings routes to Mallorca. One aspect is a collective willingness to travel among the German public after so long at home, almost to any destination.
As Eurowings CEO Jens Bischof explained in an interview with Aviation Week Network yesterday, the Germans “literally sat on full suitcases” waiting for the chance to leave.
That desire manifested itself in an increase in bookings earlier in the month, when Germany pulled Mallorca from its coronavirus risk list. Although Foreign Minister Heiko Maas insisted that the delisting was “not an invitation to go», Dozens of reservations quickly followed. This probably would have been the case regardless of the destination.
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However, the fact that it is Mallorca specifically amplified this effect. After all, the Spanish holiday island is extremely popular with German tourists, who often refer to it as “Germany’s 17th state”. Therefore, the large increase can be attributed to a strong desire to leave and the popularity of Mallorca among the Germans. Bischof explains that after the radiation,
“We were literally inundated with reservations. Take Munich in Mallorca, for example, the peak has increased by 700%. As a result, many connections were immediately exhausted. Even after 30 years in the industry, it was new to me. We have added approximately 350 additional flights over the Easter period. And we did it overnight, in order [for the flights] be bookable again. “
New restrictions come into place
However, the dozens of Germans who made these reservations may eventually have to stay at home during Easter. Just this morning thelocal.de reported that the country would be placed under its strictest lockdown to date, between April 1 and April 5.
Due to this new lockdown, domestic tourism in Germany will not be allowed during the Easter period. Similarly, federal and local governments across the country have called on airlines to refrain from scheduling other overseas flights during this time. The country will also implement a requirement that all inbound travelers be tested before flying.
Strengthen its recovery plans
Eurowings hopes to be able to manage its upcoming calendar as planned, in order to take advantage of the increase in bookings. The extra flights represent the latest in several careful steps that the airline is using to conduct its recovery.
Another aspect of the takeover of Eurowings was the correct sizing of its fleet. Bischof detailed yesterday the complex nature of this process, explaining that at the start of the crisis, the airline “canceled everything [of its] rental obligations with crew. This has seen its short-haul fleet streamlined to consist solely of members of the Airbus A320 family.
At its pre-pandemic heyday, Eurowings operated more than 100 planes every day. During his quietest periods since the start of the pandemic, that number has fallen as low as 20. Bischof reports improvement in this area, saying:
“If you ask me today, we operate 25-28 depending on the day. We are going to increase this now very quickly until the peak of summer at 80 planes.. “
Going forward, Bischof hopes that figure will hit the 100 mark next year. This will be reinforced by the arrival of 10 aircraft from the A320neo family. The airline also has big plans for its network and is expected to start UK-Mallorca services this year. Overall, Eurowings hopes to better reflect its name by developing a pan-European network in the years to come.
What do you think of the sevenfold increase in Eurowings bookings in Mallorca? Will the German leisure carrier be a factor in your summer travel plans? Let us know your thoughts in the comments.