Veganz Group AG: Strong partners for the cultural transformation of food: Veganz Group AG and HACK AG enter into brand license agreement

EQS-News: Veganz Group AG / Tag(s): Alliance

Veganz Group AG: Strong partners for the cultural transformation of food: Veganz Group AG and HACK AG enter into brand license agreement

13.10.2022 / 10:00 CET/CEST
The issuer is solely responsible for the content of this announcement.

Berlin, October 13, 2022 – Whether eaten for breakfast or on the way to work, pastries are a staple of the German diet. As in other areas, our culture is changing significantly: influenced by climate change, 32% of Germans are already following flexitarian and climate-friendly diets using vegan alternatives.[1]. This demand trend is clearly visible in the retail sector. In Germany alone, the vegan-vegetarian market grew by more than 22.7% between 2021 and 2022, according to Nielsen figures. Recently, food retailer REWE introduced a purely vegan meat counter in North Rhine-Westphalia (Germany).

Vegan baked goods are definitely trending too! More and more customers are looking for vegan alternatives, be it croissants, cakes, donuts or muffins. Veganz has continuously developed this product category and together with HACK AG is taking a further step: together HACK AG, one of the leading producers of bakery and pastry products, and Veganz Group AG, the only multi-category supplier of vegan foods in Europe, will now offer delicious plant-based cakes, pies, muffins and donuts under the Veganz brand across multiple distribution channels and food touch points.

“For Veganz, following our partnerships with Aramark, Eurowings and Valora, among others, this is just the next logical step to add high-quality bakery and confectionery products to our well-known and popular brand, and make delicious, environmentally friendly food accessible to even more people,” says Jan Bredack, Founder and Chairman of Veganz Group AG. Through this strong partnership, Veganz Group AG and HACK AG contribute to meeting the sustainable needs of 100 % of the population in the future.

About Veganz Group AG

Veganz (veganz.de) – Good for you, better for everyone – is the hallmark of plant-based foods. Founded in Berlin in 2011, Veganz has grown into a European vegan supermarket chain. With a colorful and inspiring philosophy, Veganz has successfully entered the vegan niche, setting the plant-based food trend in the market. The current product portfolio includes products ranging from breakfast to dinner and is available in more than half of European countries and in more than 22,000 points of sale (POS) worldwide. In addition, the Veganz product portfolio is continuously expanded to include innovative, high-quality items, and the sustainable value chain is also constantly improved. For this commitment, Veganz was voted Germany’s most innovative food brand in an exclusive competition Handelsblatt Ranking 2021.

Media contact: Moritz Möller | [email protected] | +49 30 2936378 172

[1] Civey Monitoring, Welche dieser Ernährungsweisen trifft am ehesten auf Sie zu? n>10.000, 22.7.2022

13.10.2022 CET/CEST Broadcast of a Corporate News, transmitted by EQS News – a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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