TUI will allow customers to tailor wellness programs to their own holiday needs

Flagship global hotel brand TUI BLUE will help guests design their perfect personal vacation this summer with the introduction of a new wellness concept. It will allow customers to design itineraries perfectly suited to their individual needs, providing benefits that will last long after they return home.

TUI BLUE introduced a menu of options and recruited Wellness Concierges to help customers customize their itineraries. This ranges from booking a personal trainer every day, finding fun ways to connect with family and friends, to sensational food or just relaxing by the pool with a playlist of favorite vacation.

There is an emphasis on local authenticity with TUI BLUE Hotels and each has design features to connect with its individual location, high quality cuisine using local produce where possible and a range of opportunities infinite to discover new things. There are over 100 properties operating under the TUI BLUE brand, including the Sensatori option.

Louise Bates, Director of Concept Development, Design and Delivery at TUI, said: “The wellness benefits of a great holiday cannot be underestimated and we do our best to provide our customers with experiences that perfectly match their personality. Needs. For some, that perfect fit is long lazy days by the pool and gourmet meals at night.

“For some, it’s about exploring and trying new things. For others, it’s about being active and maintaining daily exercise routines. For most, it involves an element relaxation and connection with family and friends.There really is no one size fits all at TUI BLUE and that is what our wellness menu is all about.

“Guests will be able to plan an itinerary that suits them – from booking restaurants and cooking classes, to water aerobics, yoga and booking a spa treatment. Or not. And all with the help of and the support of our BLUE guides – who can help book an excursion or recommend the best spot to catch the morning rays.”

Research by TUI BLUE found that more than half of holidaymakers surveyed admitted they felt worse after trying a wellness trend and 74% who took an extreme break said it was a waste of time. Some 52% think what we see and hear about wellness is contradictory, and 32% think a simpler, back-to-basics approach would make them happier.

The concept is part of TUI BLUE’s “Find Your Happy” campaign which encourages customers to abandon unrealistic wellness stereotypes in favor of an individual approach. Working in conjunction with therapist and self-love expert, Tasha Bailey, TUI BLUE helps vacationers explore individual styles and types of activities.

Together they’ve identified seven wellness styles and a simple online test will reveal if a guest is an active adventurer, playful trailblazer, social connector, culture connoisseur, spiritual harmonizer, recliner and nature seeker. feelings. Find out more at

For the latest TUI holiday offers, click here.

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