TUI: Partners with Nezasa on a Digital Tours Platform for the ‘Next Age of Travel’


  • Agreement reflects TUI’s continued strategic investment in digital platform capabilities
  • Development of a platform for the digital production of personalized multi-day tours – in all TUI markets

TUI Group, the world’s leading tourism group, has signed an agreement for a new digital platform for multi-day tours, to be developed in partnership with Nezasa, an award-winning travel technology company. The agreement reflects TUI’s continued strategic investment in digital platform capabilities for increased efficiency and speed and to enable further growth in the tours and activities industry by delivering better, more personalized experiences for customers.

The growing multi-day tour market is worth around € 96 billion * – but remains largely offline and highly fragmented, representing a significant consolidation opportunity. Through a digital platform model, TUI aims to drive market transformation and strengthen its role as a leading player in multi-day circuits.

“ We have achieved strong growth in tours, activities and tickets through the Musement platform and will now leverage this experience to drive the digitalization of the multi-day tour market, ” he added. . said David Schelp, CEO of TUI Musement, the Tours & Activities division of TUI Group. “At Nezasa, we’ve partnered with one of the industry’s most advanced travel technology providers, and together we’ll build a multi-day tours platform for the next era of travel.

The new platform will integrate with TUI’s internal technology and infrastructure ecosystem, and development has already started. The platform will benefit Musement and all TUI source markets around the world. Customers and partners will be able to access TUI travel components for digital production of personalized multi-day tours.

“We strongly believe in the future of multi-day tours and in the huge potential that digitalization offers for this segment. We look forward to combining TUI’s tourism expertise with our unique technology to deliver a premier digital experience for customers and partners. said Manuel Hilty, CEO of Nezasa.

* Based on pre-covid numbers from multiple sources

About the TUI group

The TUI group is the world’s leading tourism group and operates worldwide. The Group’s headquarters are in Germany. TUI shares are listed on the FTSE 250, the main index of the London Stock Exchange, and on the unofficial regulated market in Germany.

The TUI Group offers integrated services from a single source for its 28 million customers, including 21 million in European national companies. The entire tourism value chain is represented under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 15 cruise ships, MS Europa and MS Europa 2 in the luxury class and expedition ships in the Mein fleet. Schiff from TUI Cruises and cruise ships at Marella Cruises in England. The Group also includes the largest tour operator brands and online marketing platforms in Europe, five airlines with more than 100 modern medium and long-haul aircraft and more than 1,000 travel agencies. In addition to expanding its core business with hotels, cruises through successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on expanding digital platforms. The Group is transforming into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, education and training and on strengthening environmental and social standards. It thus supports the development of holiday destinations. The TUI Care Foundation, active around the world, is launching projects that create new opportunities for the next generation.

About TUI Musement

TUI Musement is a leading Tours & Activities company that combines a scalable digital platform with local service delivery in over 140 countries around the world. Available in all major vacation destinations and in town for travelers around the world, including TUI’s 28 million annual customers, there are currently over 170,000 “ things to do ” – including excursions, tours, activities, tickets and transfers. These are distributed through the Musement and TUI websites and apps, as well as B2B partners, including major OTAs, tour operators, cruise lines and travel agencies around the world. TUI Musement is one of the major growth poles of TUI Group and generated in FY19 a turnover of 1.2 billion euros, achieved by 9,000 colleagues.

About Nezasa

Nezasa is a leading technology provider for automated travel planning, execution and personalization. Nezasa’s TripBuilder Platform is the first fully functional enterprise-level platform that tames the enormous complexity involved in delivering connected travel. It connects various industry silos (flights, hotels, cars, travel, etc.) into a seamless customer experience for B2B and B2C. Thanks to Nezasa, travel brands can easily and efficiently deliver tailor-made and fully individualized offers to their customers, regardless of their complexity. Nezasa’s solution covers all aspects of the travel lifecycle – from booking to on-site experiences to the end of the trip. Nezasa has offices in Switzerland and Portugal and representations in the United Kingdom and the Americas. Nezasa provides its platform in a software-as-a-service white label model to travel brands (tour operators, travel agents and OTAs) around the world.

Stephen denton

Head of External Communications
You musement

Contact details

Anne Faulmann
[email protected]
(+41) 44 500 37 25


TUI AG published this content on June 01, 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unchanged, on 01 Jun 2021 05:09:01 AM UTC.

Publicnow 2021

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