PROS drives revenue acceleration across the entire Lufthansa Group airline network

HOUSTON–(BUSINESS WIRE)–ADVANTAGES® (NYSE: PRO), a leading provider of SaaS solutions that optimize buying and selling experiences, today announced that Lufthansa Group has chosen PROS as the foundational technology for its revenue acceleration program. In doing so, Lufthansa will align its seven full-service airline networks into a single instance of PROS Revenue Management (RM) and PROS Real Time Dynamic Pricing (RTDP) solutions designed to maximize revenue on every seat, on every flight, every day. . PROS’ proven, industry-leading AI will deliver accurate forecasts and offer optimization for unprecedented visibility and unified ongoing pricing across all Lufthansa operations.

“It is essential for Lufthansa to have an RM system that adapts and reacts in real time, providing accurate demand forecasts and creating optimal offers,” said Marcus Frank, vice president of commercial offer. and revenue management of the Lufthansa Group. “The migration to the latest PROS RM and RTDP for the entire Lufthansa Group in a single instance enables Lufthansa Group to have a uniform business process and workflow across all airlines in the Lufthansa Group network .”

Within the PROS for Travel platform, the Lufthansa Group will use real-time dynamic pricing and revenue management solutions, enabling them to create and sell accurate offers in real time by offering the right price for each traveler and their travel needs. With advanced forecasting and intuitive, unified workflows, Lufthansa can harness the power of advanced PROS capabilities to gain deeper insights and unified, continuous pricing across its seven brands designed to capture more market share. and increase income. The solution is highly scalable, ensuring that it will grow with the Lufthansa Group over time.

“PROS is honored to continue its nearly 35-year partnership with the Lufthansa Group,” said PROS Travel President Surain Adyanthaya. “Aligning the PROS solution with Lufthansa, SWISS International, Austrian Airlines, Brussels Airlines and Lufthansa Group regional airlines will deliver the operational efficiency and agility needed in today’s increasingly complex market.” today. This decision by the Lufthansa Group further reinforces the value of our next-generation revenue management technology. »

For more information on the PROS platform for travel, visit

About the PROs

PROS Holdings, Inc. (NYSE: PRO) is a market-leading provider of SaaS solutions that optimize buying and selling experiences. Built on the PROS platform, these intelligent solutions leverage enterprise AI, intuitive user experiences, and process automation to deliver personalized and seamless shopping experiences designed to meet real-time demands. of today’s B2B and B2C omnichannel buyers, regardless of industry. To learn more, visit

Forward-looking statements

This press release contains forward-looking statements, including statements about the features and benefits of SaaS buying and selling optimization solutions for organizations in general, and the features and benefits of PROS software products. The forward-looking statements contained in this press release are based on PROS’ historical experience with AI-based solutions and its current expectations regarding the benefits of SaaS purchasing and sales optimization solutions for organizations that implement implement and use such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s SaaS buying and selling solution needs, risks associated with developing and improving PROS products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of SaaS buying and selling optimization solutions such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in the PROS documents filed with the Securities and Exchange Commission. These forward-looking statements represent PROS’ expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligation to update or change these forward-looking statements in the future, whether as a result of new information, future events or otherwise.

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