pre-pandemic levels reached by 2024 as 117.9 million people take flight, according to GlobalData
German holidaymakers are expected to be back in full swing by 2024, according to GlobalData, which expects the country’s outbound travel to return to 117.9 million tourists, surpassing 2019’s 116.1 million despite the economic decline in Europe. The leading data and analytics firm notes that budget travel, visiting friends and family and out-of-town locations, especially in the country’s favorite holiday destination, Austria, are expected to be the most popular.
This data was part of the research for the latest GlobalData report, ‘Germany Source Tourism Insight, 2022 Update’, which notes that Germany’s outbound tourism recovery follows a weak 2020 and 2021, where declining traveler confidence and strict COVID-19 measures saw the number of German outbound tourists shrink to a fraction of what they were in 2019.
Megan Cross, travel and tourism analyst at GlobalData, comments: “The COVID-19 pandemic has had a huge impact on international travel from Germany. The number of outbound tourists fell to a fraction of what it was in 2019, registering a 64.5% drop year-on-year (YoY) from 116.1 million travelers in 2019 to 41 .2 million in 2020 before a further drop in 2021 to just 40.4 million. With restrictions now eased and confidence restored, projections for 2022 and beyond are much more optimistic. This recovery will be a big boost, because Germany is a major source market on the world stage.
German travelers are important to the global travel industry. Below, Cross offers his predictions on where German international travelers will go and what might be popular among German holidaymakers:
Low-cost vacations to grab as economic impacts kick in
As rising prices force everyone to budget, German travelers are often looking for budget options. A survey by GlobalData found that *55% of German respondents identified “affordability” as a main factor in deciding where to go on holiday, so low cost carriers (LCCs) such as RyanAir, EasyJet, Eurowings, Air Berlin, TUIfly and Condor might be their first stopover when it comes to international travel.
Continuous cross: “Periods of high inflation would typically lead to a sharp drop in demand for international travel. However, as we have seen in several stories about queues at European airports, demand is still very much there. Many travelers Europeans who want to keep their vacation plans can simply reduce the amount they spend on products and services before and during their trip.For example, travelers who usually stay in mid-range hotels can now turn to forms of accommodation to cut costs. This will certainly work in favor of companies that are already targeting budget travellers.
More than a quarter of German travelers book through online travel agencies
Digitized services and products are of utmost importance to attract the German market. A survey by GlobalData reveals that more than a quarter (**29%) of German respondents usually use online travel agencies to book travel. This was by far the most popular booking method, followed by booking directly with an accommodation provider (16%) and in-store travel agents (15%). This decision to book with travel agents (both online and offline) is in line with the priority given by German travelers to “how well the product/service suits my needs and personality” , with ***59% saying ‘always’ or ‘often’ influences their choice.
Visiting friends and relatives is a key reason to travel
The GlobalData survey reveals that 29% of German tourists usually take vacations to visit family and friends.
At the other end of the scale, only *11% of respondents said they had gone on a foodie holiday in 2021, a small number, especially when compared to the rest of the world, which averaged *26%. This could be due to concerns about the pandemic, as only ****17% of German travelers said they were not concerned about the spread of the virus. As concerns about the pandemic wane, this lingering unease is likely to keep German tourists’ lack of interest in international gastronomic pursuits well into the second half of 2022.
Meanwhile, demand for city vacations is expected to be dampened in the near term due to lingering fears of COVID-19 infection, which could boost demand for destinations in more rural areas.
Resumption of German travelers good news for Austria
Austria remains the top outbound destination for German tourists due to the easy and direct travel routes between the two countries. Austria also offers German travelers a rural destination with COVID-19-safe experiences. Germany is still Austria’s largest inbound tourist demographic, and while the pandemic has not changed that fact, the scale of inbound tourism has dropped dramatically, from 14.4 million tourists German tourists in 2019 to 8.6 million in 2020 and 5.8 million in 2021. The influx of German tourists expected by Austria will give a welcome boost to the recovery of the Austrian tourism industry, with 14.5 million German tourists expected by 2024.
Cross adds: “The lack of German tourists during the pandemic has affected many countries, especially in Europe. Destinations that can meet the specific needs of Germans will see their recovery times shortened in the years to come. »
*GlobalData Q3 2021 Consumer Survey **GlobalData Q4 2021 Consumer Survey ***GlobalData Q1 2022 Consumer Survey ****GlobalData Q2 2022 Consumer Survey
- Information based on GlobalData report: Germany Source Tourism Insight Report, including international departures, domestic travel, top destinations, trends, tourist profiles, consumer survey response analysis, spend analysis, risk and opportunity future, 2022 update
- Tourism Source Market Insights: Germany (2022): This report is part of the Source Market Insights series by GlobalData. This report provides an in-depth analysis of traveler flows, spending patterns, major destination markets, as well as current and future opportunities for tourism businesses looking to tap into the German outbound travel market.
- This press release was compiled using data and information sourced from proprietary databases, primary and secondary research, and in-house analysis conducted by GlobalData’s team of experts.
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