Mallorca a “refuge” holiday destination this summer

A message coming from the ITB Berlin tourism fair is that Mallorca will be a refuge vacation spot this summer. This despite but also because of the situation in Ukraine.

The German travel association, DRV, says tour operators aim for safe destinations such as Majorcaand ABTA in the UK says much the same.

Meetings involving the Minister of Tourism of the Balearic Islands, Iago Negueruela, the Director General of Tourism, Rosana Morillo, and representatives of the Lufthansa Group confirm this interest. Eurowings CEO Jens Bishop has told the Balearic government there are excellent prospects for the summer. The Lufthansa Group has scheduled 535 weekly flights to Mallorca. “That’s a much higher number than what we were using in 2019.” Among these flights, Eurowings will operate 430, compared to 300 last year.

At the show, which is being held virtually, tour operators and airlines expressed concern over the situation in Ukraine and trust the strength of German demand for Mallorca. TUI Deutschland CEO Stefan Baumert points out that, despite the war, “there are indications that activity this year will approach pre-pandemic levels”. “TUI Fly will be flying to Mallorca daily from April and the trend is positive.”

At present, TUI in Germany does not observe any changes in booking behavior following the war. The latent demand for holidays is very important. Baumert acknowledges that in the current circumstances, it’s hard to envision anything as carefree as a vacation. However, “people yearn to have wonderful experiences and to travel.” Currently, Mallorca leads in TUI demand for summer holidays above its main competitors, such as Greece and Turkey.

Comments are closed.