Lufthansa will drop the phrase “Ladies and Gentlemen” in favor of gender neutral terms
Lufthansa Group will drop phrases like “ladies and gentlemen” during onboard announcements in favor of gender-neutral greetings, the airline confirmed on Wednesday. The change will be made not only at Lufthansa but also at Austrian Airlines, SWISS and its low-cost subsidiary Eurowings.
Confirm the change in an interview with Business internTimotheus Piechatzek, Head of Equal Opportunities at Lufthansa, said it would take some time to get used to ditching an age-old greeting like “ladies and gentlemen” (or “Meine Damen und Herren” in German).
“We will gradually be implementing gender-appropriate language in flight operations, i.e. in cabin, cockpit and gate announcements – at the moment there are many colleagues in the process. partial unemployment in these areas, which is an additional challenge, “Piechatzek explained. .
Piechatzek says he has already received a lot of positive feedback for the policy change, although he admits it is still “too early” to say whether staff and customers will embrace the change.
Unfortunately, Piechatzek or anyone else at Lufthansa was able to decide which greeting to replace “ladies and gentlemen”, although other carriers who have introduced similar policies have relied on the phrase: “everyone ”Or“ dear customers ”.
A spokesperson for SWISS said the airline’s language is currently being “converted” into gender-neutral terms, including on its website and in internal communications. The process began on June 1, which marks the start of Pride Month.
Air Canada is believed to have become the first major airline to abandon gender-specific ads at the end of 2019 as part of its efforts to promote equality and welcome all of its customers. British low-cost airline easyJet attempted a similar change a few months later, but cabin crew are still free to say ‘ladies and gentlemen’ if they wish following a public backlash.
In the United States, Delta Air Lines has confirmed that it will start using gender-neutral greetings during onboard announcements last October. At the time, a spokesperson for Delta said, “Promoting inclusion throughout travel is essential to creating a safe, comfortable and respectful space for all of our customers and employees. “
Although the greetings are gender neutral in Japanese, Japan Airlines decided last year to replace the English announcements with a non-sexist alternative, with cabin crew instructed to simply say “hello” or “hello” .
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