Lufthansa, TripActions partner for the platform targeting SMEs
The Lufthansa Group and TripActions are launching a co-branded booking and management platform, targeting the airline group’s small and medium-sized customers.
The platform allows members of the Lufthansa Group corporate rewards program, PartnerPlusBenefit, to book through a specialized version of the TripActions tool and allows users to earn and redeem points in the program. It also allows program members to access TripActions features, including policy and profile management tools, customer support, and centralized billing. In addition, Lufthansa will be able to offer special offers to these customers through the platform as a dedicated channel.
It is designed to “provide a solution to our valued corporate customers who have already booked through our airlines’ websites and have long wanted a suitable solution and associated enhanced functionality,” said Stefan Kreuzpaintner, vice president of sales at Lufthansa group, in a press release. “This unique offer extends the availability [travel management company] in the enterprise market, adding to current solutions offered by our other TMC partners. “
It will first be launched in early 2022 in the domestic markets of Lufthansa Group airlines, which include Lufthansa, Austrian Airlines, Brussels Airlines, Eurowings and Swiss. From there, Lufthansa and TripActions plan to further develop the platform to add additional trading benefits, language capabilities and expansion into more markets.
TripActions announced in early 2020 that Lufthansa was its first “strategic investor”, with plans for an “extended” partnership as TripActions sought to increase its presence in Europe. It had already established a direct connection with Lufthansa through the new distribution capability to deliver content, including some not available on global distribution systems, while avoiding Lufthansa distribution surcharge for indirect channels.
This week, TripActions also announced that it had extended the availability of its cash payment and expense management tool in Europe, through a partnership with the business payment platform Stripe to issue both virtual and physical smart cards in US dollars, pounds sterling and euros.