Lufthansa renames Ocean Start up as Eurowings finds out



Last year Lufthansa announced its intention to launch a long-haul leisure brand known as “Ocean”. It planned to start operations with 11 planes, serving some of Eurowings’ more distant leisure destinations. However, the German airline has now renamed the start-up “Eurowings Discover”.

Lufthansa had initially planned to launch the brand under the name “Ocean”. Photo: Lufthansa

Goodbye to the ocean

Earlier in the week, and announced that Lufthansa will rename its future leisure subsidiary, Ocean. Rather than going ahead with the planned title, it will now operate under the name Eurowings Discover.

Lufthansa expects its new subsidiary to compete directly with the established German charter company Condor Flugdienst on long-haul routes from Frankfurt. It will initially use three Airbus A330s, operations scheduled to begin this summer. In the future, he also hopes to launch Eurowings Discover routes from Munich. The airline’s IATA code will be “4Y”.

However, the ongoing coronavirus pandemic demands increased adaptability from airlines, especially new startups. As such, Lufthansa spokesman Helmut Tolksdorf told that he:

“… adapt [its routes] according to demand. (…) The pandemic continues to make demand planning difficult and requires great flexibility. “

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Lufthansa plans to launch Eurowings Discover this summer. Photo: Getty Images

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What we know about the startup

Simple Flying reported for the first time on the Ocean subsidiary offered by Lufthansa last July. At this point, it planned to start operations in 2022, taking over some of Eurowings’ long-haul services. He intended to run a business model similar to Edelweiss, which is SWISS’s sister company focused on leisure. Of the 11 planned planes, four were to be based in Düsseldorf and Frankfurt, the remaining three in Munich.

However, in September it was reported that Ocean could start operations in 2021, a year ahead of schedule. At that time, it also emerged that the airline would target short-haul leisure destinations as well. Lufthansa has announced that it will recruit around 300 employees for Ocean (now Eurowings Discover) internally. However, this was criticized by the pilots’ union, Vereinigung Cockpit. He claims that these crew members will indeed reapply for their own jobs, but on lower terms.

Job security in the Lufthansa group

You might think that now is not the best time to start a new affiliate. However, Lufthansa and some of its partner airlines have provided increased job security in the short term. For example, last month he managed to secure 5,000 pilot jobs until at least March 2022. This was after agreeing with the pilots’ union on cost-cutting measures.

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Various areas of the Lufthansa Group were able to provide increased job security in the short term. Photo: Getty Images

Earlier this month, a union vote also protected flight attendants at its regional branch Lufthansa Cityline. This agreement will prevent its cabin crew from being made redundant until at least December 2021. A similar agreement has also allowed around 2,000 Eurowings flight attendants and ground staff to be protected from redundancies until March 2022 in less.

In each case, it remains to be seen whether protection will be extended beyond these initial dates. Nevertheless, the situation of the Lufthansa group seems more promising than that of many airlines in the world. As such, it might be the perfect time for her to launch her new brand Eurowings Discover after all.

What do you think of Lufthansa’s new long-haul leisure subsidiary, Eurowings Discover? Let us know in the comments!


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