Lufthansa makes controversial in-flight ad change

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Traditions. We love them almost as much as we hate them.

While holding us back and keeping us under control. Giving us a sense of identity but limiting us. Provide us with a foundation but one with holes in it. Yet, arguably, better than nothing.

While there is an argument to be made that ties to the past keep us sane, there is also an argument to be made that if you hold on rigidly to anything old, you risk to become a fossil.

Speaking of calcification: German airline group Lufthansa recently announced a change to its in-flight greeting language and some people are not happy with it.

Lufthansa announced on July 13 that it would now greet passengers in neutral language.

So no more “ladies and gentlemen”. Instead, the airline will now refer to passengers as “guests” or simply greeted with a cheerful: “Hello here on board,” Lufthansa said in a statement.

“Diversity and equality are fundamental values ​​for our company and our corporate culture. Now we also want to express this attitude in our language – and show that diversity is not just a phrase, but a lived reality.

Lufthansa is not the first airline to make this change. Japanese airline JAL did so in 2020, and European airline EasyJet and Canadian flagship airline Air Canada both did in 2019. Swiss Air, Brussells Air, Austria Airlines and Eurowings have also done the same. change.

Some people find this ridiculous, however.

GB News co-host Alex Phillips criticized the airline for flying in “waking storm clouds”.

“When will the madness end?” Anyone who is offended by the term ladies and gentlemen should frankly get off the plane and lie down on a leather lounge chair surrounded by potted plants with a caring therapist, ”she said.

“It makes me wonder how long we have to wait before we start undoing centuries of sex-based things in retrospect because that’s what we do right, we have to correct the present and then when? we’re done doing it, we’re taking it into the story. “

Responding to the news, a Twitter user wrote: “Honestly the best 10 minutes of the day… really sums up what the silent majority feel about a lot of things but are too polite to say… but other than that , you honestly make my my day Alex and make me laugh.

“She’s spot on, the term ladies and gentlemen is not offensive and it cannot be taken out of life.” Sorry but I’m proud to be a woman and want to be called one and my sons who play football and rugby are men and proud to be men, ”another wrote.

Others threatened to boycott the airline.

Others, however, supported the change and tore up those who complained about complaining.

“If your [sic] an adult and are upset to change the terminology to “dear guests” or “hello / good evening” as the spokesperson for the company they will be using said; you have to shake your head and stop wetting the bed, that’s okay, ”one Twitter user wrote. “It’s not so bad.”

Others stood on the fence (although their legs were hanging down to one side) and pinched.

Other points were raised under CNN announcement of the news.

Another passenger also raised concerns about the limitations of the reservation software.

Our thoughts? The expression “ladies and gentlemen” is not torn from your lips with the threat of rats eat your face if you disobey. An airline simply chooses to use a different kind of greeting, in a certain context, as a gesture of goodwill (and because they believe it will showcase it to a growing population).

Although the fact that language is to some extent controlled sounds Orwellian, this video helps explain – to anyone outraged by the announcement – why we should consider opening our minds to allow language to evolve, and why empathy may well trump tradition in this case.

It also explains why these changes aren’t necessarily ridiculous, condescending, and condescending to a generation of ‘gentle’ millennials, but can in fact be precious gestures of goodwill (although there could perhaps be a bit of both. stake).

In summary? Open-minded young guys will likely be in awe of Lufthansa’s jump on the bandwagon, and see it as brave in the face of the predictable wave of Tory bribes. Older, more conservative people are likely to shake their heads and call it weak and bow to liberal fascism.

How will this affect the airline’s bottom line? Only time and ticket sales will tell.

By the way: if you want to know how to get special treatment on a flight, watch the following video to see a flight attendant reveal the “simple thing” that will get you “royal treatment” from the cabin crew …

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