Lufthansa Group chooses Kibo to deliver engaging personalized digital experiences
With Kibo Personalization, the Lufthansa Group can optimize and personalize the experience of its customers across all digital channels
DALLAS, May 25, 2022–(BUSINESS WIRE)–Kibo, the leader in unified commerce, today announced that Lufthansa Group, one of the world’s leading airline groups, has chosen Kibo Personalization, powered by Monetate and Certona, to personalize and optimize web and application experiences across communications for online visitors and passengers.
Lufthansa Group, whose network airline arm includes Austrian Airlines, Brussels Airlines, Lufthansa and SWISS, will leverage Kibo Personalization to deliver a consistent and engaging digital experience for airline passengers and visitors to book travel across various digital touchpoints.
The Lufthansa Group has chosen Kibo to play a central role in its digital commerce strategy. With Kibo Personalization, the Lufthansa Group has found a solution it could use to achieve a rapid return on investment through smart, easy-to-use features such as testing and experimentation, leveraging state-of-the-art personalization, 1 -to-1.
“Kibo will energize our experimentation and optimization programs,” said Laura Hornbake, Head of Numerical Analytics, Lufthansa Group. “Kibo has proven its demonstrable value working with one of our core brands, so extending the partnership to Lufthansa Group was a great decision. Kibo provides an agile, easy-to-use platform with the support of tactical expertise and strategic, which really accelerate our test-and-learn approach to improving our digital platforms.”
“We are delighted that Lufthansa Group has chosen Kibo Personalization,” said Brian Wilson, COO of Kibo. “Kibo Personalization is designed for businesses looking to become leaders in customer experience with our agile, easy-to-use personalization and testing platform, backed by the strategic expertise of our customer success teams. With Kibo, the Lufthansa Group will be able to deliver excellent customer experiences across all touchpoints.”
Kibo is the only scalable, unified commerce platform that delivers personalized omnichannel experiences. The platform combines AI-powered personalization from industry leaders Monetate and Certona, headless e-commerce, and enterprise-grade order management. Global customers like Reebok, Office Depot, and Lufthansa Group rely on Kibo’s API-first microservices-based architecture to support a wide range of business strategies, including composable headless commerce, to achieve high growth targets and meet customer expectations at a manageable cost of ownership.
About the Lufthansa Group
The Lufthansa Group is an airline operating worldwide. It plays a leading role in its European home market. With 105,290 employees, the Lufthansa Group generated revenue of 16,811 million euros in the 2021 financial year.
The Lufthansa Group consists of the segments Network Airlines, Eurowings and Aviation Services. The Network Airlines segment includes Lufthansa German Airlines, SWISS, Austrian Airlines and Brussels Airlines. Lufthansa German Airlines also includes the regional airlines Lufthansa CityLine and Air Dolomiti as well as Eurowings Discover, the new holiday airline of the Lufthansa Group which started operations in July 2021 and focuses on the tourist segment. Eurowings focuses on short-haul traffic in European point-to-point traffic. Aviation Services notably includes the Logistics, MRO and Catering segments. The Lufthansa Group also includes the additional activities and group functions. This business segment includes, among others, Lufthansa AirPlus, Lufthansa Aviation Training and Lufthansa Systems.
See the source version on businesswire.com: https://www.businesswire.com/news/home/20220525005180/en/
Ketner Group Communications (for Kibo)