Lufthansa Cargo reorganizes sales regions and improves digital operations
Lufthansa Cargo’s product and sales department will see personnel and structural changes from 1 November 2022.
“From now on, seven sales regions are mapped into five, which will strengthen the customer focus, simplify the structure to accelerate time to market and support the new growth phase of Lufthansa Cargo,” reads an official statement.
The North and South America sales regions will be merged into a single Americas region. Stephanie Abeler, formerly Head of Sales & Handling Midwest USA, takes over responsibility for the newly created region. Former incumbents Bernd Kindelbacher and Carsten Hernig devote themselves to new tasks. Stephanie Abeler continues to be based in Chicago.
The Eastern and Northern Europe and Western Europe regions, which were previously managed separately, are now managed as a single European region going forward. “New to Lufthansa Cargo, Oliver von Götz is responsible for this region as Head of Region Europe LCAG, replacing former incumbents Annette Kreuziger and Thomas Egnolf.”
Prior to joining Lufthansa Cargo, Oliver von Götz was responsible for corporate airline strategy and business development, Lufthansa Airlines within the Lufthansa Group. He is based in Frankfurt.
The previous Middle East and Africa region will be expanded to include markets in South Asia and the CIS region, the statement added. “From now on, this region is led by André Schulz as Head of Middle East, Africa, South Asia and CIS Region. He is based in Frankfurt. Schulz, who was previously Managing Director, Southern and Eastern Africa in Johannesburg at Deutsche Lufthansa AG, succeeds Frank Beilner, who will take on new responsibilities.
Achim Martinka, who has been leading Lufthansa Cargo’s German sales as Vice President Germany since summer 2019, has expanded his area of responsibility to include the markets of Austria and Switzerland, leading the DACH sales region. newly created, according to the press release.
The structure of the Asia-Pacific region under the responsibility of J. Florian Pfaff of Singapore remains unchanged with the exception of the future leadership of the South Asia market region by Dr. André Schulz.
Digital Sales, which was previously a head office function, is now strengthened and defined as a customer-facing function led by Marcel Kling.
All heads of sales regions as well as digital sales will report to Ashwin Bhat, Commercial Director of Lufthansa Cargo.
“Region mergers as well as new appointments are necessary adjustments for us to combine our strengths, exploit synergies and thus respond even better to market trends,” says Bhat. “Internally, we are simplifying our process structures and externally, we continue to be a strong partner for our customers. I am pleased that we were able to attract and appoint new managers within the Lufthansa Group. Thanks to their experience and to their diverse knowledge, I am confident we will continue to enrich Lufthansa Cargo’s leadership in the air cargo market in the years to come. I would like to take this opportunity to thank Annette Kreuziger, Bernhard Kindelbacher, Frank Beilner, Thomas Egenholf and Carsten Hernig for their leadership and contribution to the success of Lufthansa Cargo in recent years.”