Lufthansa and Travelport agree new innovative distribution capacity solutions
Airlines from Lufthansa Group, one of the world’s leading airline groups and industry pioneer in New Distribution Capacity (NDC), and Travelport, the world’s leading travel retailer, have announced a new distribution agreement that enables modern airline retailing as well as technology innovation.
Under the agreement, which covers Austrian Airlines, Brussels Airlines, Lufthansa, SWISS and Air Dolomiti, Travelport will distribute NDC content from Lufthansa Group airlines through the travel content distribution and sales platform. new generation, Travelport +. This agreement builds on the continued distribution of content from Lufthansa Group airlines through traditional EDIFACT channels.
Both companies are already in the process of implementing end-to-end NDC functionality. The launch, scheduled for the first half of 2022, also lays the groundwork for a diverse NDC program giving travel agencies connected to Travelport the ability to access content from Lufthansa Group airlines through Travelport + by signing up for one of the two available NDC commercial models, the Public NDC model or the Bilateral NDC model.
“The Lufthansa Group is firmly committed to delivering a superior customer experience throughout the journey, increasing the reach of our most attractive offerings and enabling a diverse travel ecosystem. Especially in these times of crisis and when creating additional customer value through cutting-edge technology is more important than ever, we are doubling down on our long-term NDC strategy, ”says T.amur Goudarzi Pour, Senior Vice President Channel Management at Lufthansa Group Network Airlines and Chief Commercial Officer SWISS.
“This forward-looking agreement allows for maximum flexibility and confirms that airlines Travelport and Lufthansa Group are teaming up to evolve our industry towards true retail capabilities and implement customer-centric processes. which together elevate the customer experience to new levels. “
Jason Clarke, Commercial Director, Travel Partners at Travelport, says: “Expanding our long-standing partnership with Lufthansa Group airlines to include NDC content, along with the retail opportunities it offers, is a big step forward. Managing multiple sources of content and effectively marketing them with personalized and dynamic offers is exactly what Travelport + was designed to do. We look forward to delivering exponential value to the agency community and Lufthansa Group airline travelers.