Fraport seals strategic partnership with Lufthansa’s Miles & More loyalty program
GERMANY. Fraport today announced a strategic partnership with Miles & More, the airline loyalty program owned by Lufthansa, becoming its first fully integrated partner. The tie-up will allow members to earn and redeem miles throughout Frankfurt Airport operated by Fraport.
The company said the integration of retailers and restaurants at the airport – and other Fraport services – with Miles & More “will take place successively in the coming years”. He will also become co-publisher of the Miles & More rewards program.
Fraport added that the merger forms the basis for the joint strategic expansion of the retail segment into Germany’s busiest travel hub.
Christina Foerster, Member of the Management Board of Deutsche Lufthansa and Chief Customer Officer, said: “With this unique partnership, we offer our customers special incentives to become a member of the Miles & More program as well as real added value within the triad of Lufthansa brands. , Miles & More and Fraport.
“Our aim is to target additional business potential through a more targeted approach and individual on-site offers and, above all, to ensure a special customer experience and increased loyalty in various areas for our members” – Miles & More Managing Director Dr. Oliver Schmitt
“We achieve this with personalized offers based on analyzed customer needs. For us, this joint strategic development creates differentiation and raises promising retail potential for a deeper partnership between Lufthansa and Fraport in the future.
A co-branded digital service card will be introduced by Miles & More and Fraport, allowing new customers to enroll in the program directly at Frankfurt Airport and enjoy its benefits.
Anke Giesen, Member of the Board of Fraport Retail and Real Estate, said: “With this strategic partnership, we are establishing a world-class rewards program at Frankfurt Airport that enhances the customer experience and covers the entire passenger travel chain.
“The merger strengthens the attractiveness of our airport as a commercial site, in particular because we can actively recruit Miles & More members and thus develop our own customer base. This expands our long-term retail segment.
Dr. Oliver Schmitt, Managing Director of Miles & More and Senior Vice President Loyalty and Ancillary Services, Lufthansa Group, said: “Frankfurt Airport is Germany’s biggest hub for our members. Thanks to our partnership with Fraport, we are significantly optimizing the customer journey at the airport and making our program even more attractive.
He added: “Our aim is to target additional business potential through a more targeted approach and individual on-site offers and, above all, to ensure a special customer experience and increased loyalty in various areas for our members.
Miles & More frequent flyer program miles can also be earned through Lufthansa’s other Star Alliance members such as United Airlines, Air Canada, Air China and Singapore Airlines, as well as Lufthansa subsidiaries including Eurowings and Swiss International Air Lines.