Famous German TV chef Johann Lafer spends time on the Istrian peninsula
September 17, 2022 – Celebrity German TV chef Johann Lafer has been spending time on the beautiful Istrian peninsula as he seeks to position himself as one of the most exciting foodie destinations in all of Europe.
As Morski writes, one of the most prominent TV chefs in the entire German-speaking region, Johann Lafer, recently visited Istria. During his stay, an extensive editorial production of photos was carried out, which will be featured on no less than thirteen pages of the prestigious Lafer magazine this month.
At the end of July in Singapore, he created new menus for Singapore Airlines as one of the best airlines in the world, which German television company ARD reported to millions of people during an hour-long special during the prime-time evening program. In August, German TV chef Johann Lafer traveled to Istria to do some in-depth research on the region and its rich and varied food scene.
The star chef, who has received several Michelin stars among other things, is considered one of the most respected and highest paid chefs in all of Germany and Austria. His free visit to Istria was organized by Dr. Wolfgang Neuhuber of ART Redaktionsteam, a public relations agency, long-time partner of Istria, and the Istrian County Tourist Board.
”Johann Lafer is simply a passionate chef who takes great pleasure in cooking, wine and other quality products. Together with the director of the Istrian County Tourist Board, Denis Ivosevic, we tried to present all faces of the gastronomic destination of Istria,” Neuhuber said.
During the three-day research visit, Johann Lafer got acquainted with various Istrian specialties, from baking to classic food and wine, as well as typical Istrian delicacies. Of course there was no shortage of prosciutto, truffles and the well-known Istrian extra virgin olive oil.
Alongside German TV chief Johann Lafer, Patricia Brohm, longtime editor of the prestigious Gault Millau Germany guide, was present, as well as Hamburg’s top photographer, David Maupile, with Dr. Wolfgang Neuhuber as presenter. . Johann Lafer was delighted with what he discovered and has already booked his next private vacation in Croatia to “get to know this fascinating country even more”.
Most important and a huge success for Istrian tourism is the long cover story about Istria as a gastronomic destination, to be published in the autumn edition of the prestigious Lafer magazine . The magazine is owned by elite publisher Jahreszeiten-Verlag (Feinschmecker, Merian), and the advertising value of this free report for Istria is estimated to be around 230,000 euros, but it will bring invaluable value to the image of Istria and its destinations. .
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