Eurowings ‘Happy Hour’ offers its customers half-price food in an attempt to reduce waste – Business Traveler
Eurowings announced a number of new sustainable in-flight initiatives, including a move towards environmentally friendly packaging and a new ‘Happy Hour’ to help reduce food waste.
The Lufthansa group carrier said customers will be able to purchase fresh food at a 50% discount on late flights each day, following a similar test on Swiss flights departing from Geneva earlier this year.
Switzerland tests “surprise” bags of unsold food on board at reduced prices
The airline also said that “With the help of artificial intelligence, Eurowings will obtain data from each flight and continuously adjust the quantities loaded to actual demand in order to reduce waste.”
Additionally, Eurowings plans to have 100 percent of onboard packaging made from renewable or recycled materials by 2050, stating that it “already uses wooden stirrers and paper cups instead of their alternatives in plastic, and largely dispenses with cellophane packaging in its Wings Shop offers “. .
“Avoiding waste is another important part of our more sustainable in-flight product,” said Lorenza Maggio, vice president of customer experience and marketing.
“We have redesigned our on-board retail program by paying great attention to product provenance, sustainable packaging and working with partners who have similar interests at heart. “
Away from sustainability, the carrier will increase its selection of vegan and vegetarian snacks and meals available through the Wings Bistro menu, and has also started stocking the Fairtrade Lemonaid brand and the ChariTea organic tea brand.