Discover ZIMprivacy’s new Premium Economy seat; Lufthansa

Although business travel is still slowly picking up, airlines have reported that demand for premium cabins has soared.

Air France economy bonus.

Air France


Source: Conde Nast Traveler, The dot guy

This is, in part, because of the lower fares.

Airlines in a snowy airport.

Airlines in a snowy airport.

EchoVisuals/Shutterstock


Source: Conde Nast Traveler

According to an Expedia study, premium ticket prices were about 290% more expensive than regular economy fares in 2021, up from 365% more in 2020 and 430% more in 2019. Additionally, 26% of Americans say that ‘they will upgrade if they can afford the price.

Qatar Airways Boeing 787-9 Dreamliner Economy Class — Qatar Airways Flight 2021

Qatar Airways Boeing 787-9 Dreamliner in economy class.

Thomas Pallini/Insider


Source: Expedia

Meanwhile, some have been looking for upgraded seating to allow more room for social distancing, according to Lukas Kaestner, president of the Crystal Cabin Award Association.

French bee economy premium.

French bee economy premium.

Taylor Rains / Insider


Source: Conde Nast Traveler

Airlines like Delta and United have reported higher demand for premium economy. Specifically, Delta Chairman Glen Haustein revealed during the company’s third-quarter earnings call that more passengers flew in its premium Comfort+ cabin than in 2019.

Delta Comfort+.

Delta Comfort+.

Delta Airlines


Source: The Motley Fool

In fact, demand for Delta’s premium cabin has exceeded that of the company’s coach product. “This is great validation of our premium strategy, especially given the higher mix of consumer demand.”

A Delta plane.

A Delta plane.

James D. Morgan/Getty Images


Source: The Motley Fool

Meanwhile, United chief commercial officer Andrew Nocella said on the airline’s third-quarter earnings call that its load factor for Economy Plus “increased 10 points from 2019 this summer. “. The load factor measures the number of available seats filled.

United Airlines saves more.

United Airlines saves more.

Mendenhall Olga/Shutterstock


Source: The Motley Fool

Nocella continued: “50% of our revenues in the transatlantic leisure market came from premium cabins in 2021, an improvement of 13 points compared to 2019.”

United Airlines saves more.

United Airlines saves more.

EQRoy/Shutterstock


Source: The Motley Fool

Since its growing popularity, premium economy class has become an affordable alternative to business class or first class and an important source of revenue for airlines.

British Airways Club Suite

British Airways Club Suite Business Class.

British Airways


Source: Conde Nast Traveler

Additionally, Lufthansa told Simple Flying that its premium product is its most profitable cabin, earning more than business and first. Due to demand, the Lufthansa Group has chosen to upgrade its premium economy cabin with new seats.

<a class=Lufthansa Premium Economy.”/>

Lufthansa Premium Economy.

Markus Mainka/Shutterstock


Source: single flight

The Lufthansa Group consists of several airlines, including Lufthansa and its regional partners, Eurowings, Eurowings Discover, SWISS and its subsidiary Edelweiss Air, Austrian Airlines, Brussels Airlines and Lufthansa Cargo. So far, only SWISS and Lufthansa will have the new premium seats.

Members of <a class=the Lufthansa Group.”/>

Members of the Lufthansa Group.

Lufthansa Group


Source: Lufthansa Group

The company has selected ZIM Aircraft Seating’s ZIMprivacy PC-02 premium economy recliner to equip SWISS’ Boeing 777 and Airbus A340 aircraft by the end of March 2022. Each B777 aircraft will have 24 seats.

ZIMprivacy premium economy seats from the Lufthansa Group.

ZIMprivacy premium economy seats from the Lufthansa Group.

The Lufthansa Group


Source: ZIM airplane seats

In 2023, Lufthansa is expected to unveil the brand new seats for its new Boeing 777-9, Airbus A350 and Boeing 787 Dreamliner.

Lufthansa plane.

Lufthansa plane.

Tupungato/Shutterstock


Source: ZIM airplane seats

Each seat is customized with unique Lufthansa and SWISS colors, logos and finishes so both can retain their individual cabin brands.

Swiss International Airlines.

Swiss International Airlines.

Fedor Selivanov/Shutterstock


Source: ZIM airplane seats

Comments are closed.